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Brand positioning as the word suggests is a way of how you differentiate yourself or your brand from your competitors and how those potential buyers or customers identify and connect with your brand or company. Branding or more often brand positioning comprises the key values and qualities or traits that are synchronous with your brand.

Brand positioning can be represented using various means including tone of the brand and the voice of your branding, visual design is one if the primary element of branding, a good branding agency can help a brand develop its marketing strategy and positioning strategy.

The positioning also helps consumers with certain questions like why should they choose your brand over your competitor’s brand or product or even services.
A good branding company can help a brand with all the queries regarding brand positioning and branding strategy. As a brand owner it's always good referring to a professional branding service agency when it comes to positioning your brand.
Branding companies perform market research and are quite aware about the ever changing dynamic market to understand your brand effectively and help you with the best branding service for your brand be it a service or a product.

Branding companies can help a brand with their brand message, setting up of tone and voice of the brand. A good branding company can help your brand with accurate positioning of the brand in a marketplace for the type of consumers you would like to attract.

Here are few examples of companies with some amazing and most effective branding

Tesla

Tesla is heavily focused on the quality of their products, tesla is a luxury brand that's expensive than their counterparts. One of the strategy of tesla is that they leave price out of their branding and focus on the quality of their cars.
Tesla differentiates itself from other standard electric cars because their cars are superior quality and have a longer range.

Apple

Apple would be a perfect example if string branding. They make beautiful devices, innovative products that are different from their competitors that connect with their consumers.

Apple is a textbook example of good branding, they have a strong branding language and identity which resonates with the buyers of apple products.
Just like Tesla, Apple leaves price out of their branding and instead focuses on the quality of the product.

Nike

When Nike started their product range, their focus was majorly directed towards performance and innovation. Their product offerings have now moved beyond shoes and they have built a community around their brand.

The tagline for nike “Just Do It” is focused on empowerment and the name is associated with Grrek Goddess of Victory.Their models aren't smiling or happy but rather doing physical activities with their game faces on.

Nike’s brand is primarily focused on the concept of innovation for hardcore athletes to help them perform at thrie best every single time.

These companies have their brand positioning represent the key value of their offerings and most of them are customer centric. They all have differentiated themselves from their competitors through effective means of brand positioning.
Strong brands are more successful because they align or resonate with a portion of their market better than anyone else.

Your brand is how your consumers feel about you, It’s the emotion and experience that lasts. Working with emotions is intricate work, and we at Loud Mob Media accomplish this with a focus on rich storytelling with relevant and meaningful content. We at Loud Mob Media go beyond just the face value, we identify your brand DNA and clarify core values to magnify what you stand for. We give your brand a recognizable face that is relevant, articulate and stunning! We have worked with brands from India, USA, United Kingdom, GCC countries, Australia and many other countries all across the globe. From strategy to inception, we launch visions backed by powerful designs to build brands that are seen, felt and heard. We build fresh and visually-dynamic brands on the backbone of data-driven strategies that stand the test of time and are trendsetters.

Brands are launching everyday, brands need branded content. These brands have a constant requirement of creative design work which is supportive of their brand message and unique.

Thousands of brands are launching, millions of advertising creatives are generated to attract billions of customers. In current times there is a high demand for creative design work. Creative design agencies work with these brands to produce the most catchy and the most appealing content. All because content is the king, and creative content is way too superior.

If you are an independent designer or a creative design freelancer and are planning to grow into a full fledged creative design agency, there are tons of great benefits to starting a new business model based on various creative design agency business models.

There are various examples of how starting a creative design agency help you grow into a full fledged creative design firm.

You will be able to focus on your key strengths

As a freelancer designer or as an independent artist you may have gained enough experience on things outside your domain, like how to run a business or how to perform operations or how to be a good manager when it comes to project delivery etc. As an owner of a creative design agency you will be able to hire experts for things outside your expertise and rather focus on what you love the most.

Now you can plan for the long term

As a solo creative designer your time is limited, even if there are more projects coming in your time is limited and you will need to divide your working hours amongst these new projects. With a full fledged creative design agency you will be able to plan for the long term and don't have to worry about keeping new projects in the pipeline.

Your Hours per rate will increase

As an independent creative designer you can’t charge your clients beyond a certain limit and your time is limited, with a creative design agency having employees who are experts in editing, copy writing etc, you can have more hours to bill for. And subsequently you can ask for a higher price than before.

You can work on massive projects

Single man army can only do as much, with a team of experts it gets easier to work on expansive projects. Good teamwork results in a good outcome. There is a bigger possibility of everyone learning new skills, and working on things they have never worked on before. Creative design agencies are trusted more often than an independent designer or a freelancer.

Build your skill set

Skills beat talent on a daily basis. Last but not the least, one of the greatest pros of starting a creative design agency is that you get to learn new skills. With a team of experts in your creative design business the process of learning new skills gets interesting and is also pretty swift.

Good team sessions and discussions bring great results and great products.

We are Loud Mob Media! We love working with growing businesses that are modern, adaptive and think outside the box. Across entertainment, technology, lifestyle and retail we have worked with a number of industries. We create engaging experiences that attract audiences, drive business and acquire fans all across the globe. Driven by a hunger for excellence we convey your brand message with the help of concepts and designs that are creative and meaningful. We interact and engage with your audience while building on your brand recall value.

Did you know that branding has been around since the ancient Egyptians back in 2700BC! A brand is defined as a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other companies. Since the digitisation of the world and with the advent of the internet everyone has access to a lot more information than ever before!

Having a brand that has a strong identity makes all the difference when it comes to distinguishing and identifying your brand in a world that is cluttered with competitors of all shapes and sizes. We have compiled together a list of reasons why you should ‘brand’ your brand.

Unified Experience: To have a brand in place you need a number of things like a brand language, theme, logo, colours, fonts, online and social media profiles, and a specific brand design style. With all of this set, you present your brand with a unified front, one which users can recognise and easily relate to. This gives your customers, competition and business partners a chance to visually experience your brand in a singular, meaningful way.

Sales and Marketing: Good branding will not only drive sales and new business ventures but will also give your brand a marketing advantage and boost. It is easier to create brand recognition and awareness once your audience has an image and style they can associate with. The branding ensures a continued experience for the user wherever they find you. It encourages users to share your content with their networks and this spurs the word of mouth for your brand which can be a complete game-changer.

Brand Promise: With your brand identity in place, your brand presents itself in the world as a trustable source with a brand message clearly depicted for customers and potential business partnerships to trust in and understand. It instills the confidence that you will deliver on your promises and care about your brand and its image.

Brand Perception: A good and honest branding helps you connect with your audience on a much more personal level. You can clearly state what your brand is about and what you stand for in terms of the general good of society. It helps create trust with the market as your brand is perceived as one that is transparent and ready to scale. With trust comes loyalty and customers tend to trust brands rather than companies and their products and services. 

Longevity: A company that takes its branding seriously is a company that is in it for the long haul. With a complete branding set up, you are setting yourself up for success! Good branding can reach people everywhere and through multiple touchpoints like offline, online, social media, packaging, and niche market spaces. A strong brand identity discourages competition, as they can copy your products and services but cannot copy your creativity and originality that you create and use to represent your brand. This, in turn, protects your brand from being lost in the crowd, it is the identity customers, business associates and competitors come to recognise and perceive. 

We are sure that is a lot to process and think about and come up with on your own, so why don’t you let us help you bring out the best in your brand. We at Loud Mob Media are a design, strategy, technology, and marketing agency for the loud, the nimble, and the game-changers! From small businesses to shark tank winners, we love working with businesses who are new-age, adaptive, and think differently. We use innovative designs, marketing, strategies, and technologies to create immersive experiences and engage audiences. With storytelling at the core of everything we do, we help growing businesses grow faster!

We give your brand a face that’s seen! Your brand is how your consumers feel about you, It’s an emotion and an experience. Our team here at Loud Mob Media indulges the senses and emotions with a focus on rich storytelling, meaning, and experience. From strategy to inception, we create brands that are backed by powerful designs, strong brand identity, and a brand message that is loud and clear.

Get in touch with us and let us take your brand to where it belongs so that you can focus on what you do, knowing your brand and its values are taken care of. 

Are you a company who have tried various design agencies and have not been able to get exactly what you are looking for? Don’t worry you are not alone, there are a number of different brands that struggle while finding a creative design agency that suits their needs perfectly.

With a variety of design agencies to choose from, it is essential that you understand that they are all different from each other in one way or another and as a brand you need to know which is which.

Wouldn’t it be nice if you could get a creative design agency that understands your brand, your needs and executes it with minimal involvement from your team, so that you can function autonomously. This leaves you time to focus on what you are good at, which is the reason why your brand exists in the first place.

We have put together a list of 5 different types of creative design agencies depending on the fields they work in and the type of work they do. Follow on to see which ones are tailor made for you!

Digital First Agencies 

A digital first creative design agency is one which focuses on providing artworks, designs and creatives for your products and platforms. They strive to develop your products using the latest technologies and make it market ready. They do not focus on marketing and strategies for advertising but rather on creative digital products that are production ready and adhere to the latest technologies.

Innovative Design Agencies

As the name suggests, these kinds of creative design agencies lean towards providing innovative solutions to take your brand name and products to the next level with innovative strategies that address the market and audience directly. They will work on elaborate strategies and plan for the bigger picture when they develop products and platforms.

Advertising Agencies

If you are looking to market your product and increase it’s market share and distribution, these agencies are better suited to your needs as they are all about getting your brand name out there. They understand how the online world works and have tried and tested plans to execute and penetrate the digital landscape. If you are looking to improve your online presence like social media, profiles and blogging, these are the type of creative design agencies you should be reaching out to the latest technologies.

Interactive Design Agency

An interactive creative design agency will be proficient with mobile application and website design and development. They build frameworks, stand alone websites and native mobile applications for android and iOS and work with coding technologies and design user friendly interfaces. If you are looking to develop your own app or need a website developed, these agencies are your best bet!

One Stop Shop Design Agencies

If your needs are varied and you need to work on your entire design game, these agencies are the best place to find cost effective solutions for all your problems. They are generally a mixed bag of designers, developers and strategists who work in tandem for overall marketing and advertising strategies that end to end can cover everything your brand needs be it design, UI/UX, creatives, platforms or business strategies to help develop the brand both offline and online.

We here at Loud Mob Media are a design, strategy, technology and marketing agency for the loud, the nimble and the game-changers! From small businesses to shark tank winners, we love working with businesses who are new-age, adaptive and think differently. We use innovative designs, marketing, strategies and technologies to create immersive experiences and engage audiences. With storytelling at the core of everything we do, we help growing businesses grow faster! 

We work with you to create a brand that is both memorable and unique, by creating experiences and technologies that leave an impressionable mark, generate curiosity and give your audiences something to talk about. We have an obsession with innovation and love cultivating fresh and bold ideas for businesses that love themselves and their fans. We have worked across several industries like entertainment, lifestyle, technology and retail. With a team that is driven by creativity, we work with you to create unique solutions and bring all kinds of ideas to life!

Five years from you will find the content of this article in a form of a video. The Digital marketing industry is introduced to new technology or advancement with every passing day. As per the recent advancement creating video content is very important as video content strategies will overshadow the text content in the future.

In order to understand the benefits of Video Content Marketing, one first needs to know all the answers to the following questions.

What is Video Engagement?

Video engagement is a wide concept and depends upon various factors such as the length of the video, genre, structure of the video etc. Video engagement is considered as the primary factor that determines the amount of data that a viewer will retain after watching the video.

In simple terms it can be said that the viewers are coming to your website/channel and enjoying the video without turning out in the middle of the video. Hence we can say higher the engagement rate of the video, higher the effectiveness of the video.

How many videos are watched every day?

YouTube is the largest video viewing platform with over 1.3 billion users across the globe. Every minute, 300 hours of videos are being uploaded on YouTube. Nearly 5 billion videos are being watched on YouTube on a daily basis which sums up to 3.2 billion hours of videos every month. This is because YouTube gets around 30 million new users every day.

It is reported that every 8 out of 10 video searches are made by people lying in the age group of 18-49 years. It is predicted that in the coming years Video Content will take over text content completely and half the users will be dependent upon video content. This shift in preference will not just affect the text content but will also take a hit on the paid Television service. 

What per cent of Google searches are made on a mobile device?

Over 3.2 billion searches are made on Google every day. 62% of the search results in video content. People rely more on video content as compared to text content. 92% of the Google searches made from a mobile device watch the videos and share it as well. The most active and most observed group of people fall under the age group of 18-24 years followed by who come under the age bracket of 25-34 years. These two age groups are the most active video viewers. 

How many advertisements does a person see in a day?

According to a report in 2007, a person was exposed to 5000 advertisements on a daily basis. However as per a recent study an average American watches around 4000 to 10000 advertisements daily. With every passing the number of people watching the advertisements is increasing. It is estimated that there will come a time where people will ignore all the process of advertising and all the brands unless the person has a personal interest.

All those brands involved in advertising face various challenges every day namely being consistent in marketing, giving the best customer experience, staying a foot ahead from all the competitors and keeping the business at top. Overcoming all these challenges will hand in a great opportunity to refine the brand and advertise which will help one in obtaining vast market space

What Per Cent of Internet traffic is Video Content?

84% of the Google and Bing searches land on results containing video content. According to Cisco, 64% of Google and Bing searches landed on video content and in 2018 the number increased to 84%. This rise indicates that the viewers are not just looking for videos but are also focusing on the content and the quality of the video. 

How many videos are watched on YouTube daily?

As we saw earlier YouTube has over 1.3 billion subscribers and 30 million daily users. Over 300 hours of videos are uploaded on YouTube daily. YouTube users are watching 3.2 million hours of videos every month. Around 10000 videos on YouTube have crossed the 1 billion mark of views and likes. We at Loud Mob Media believe that YouTube will prove to be a very effective platform for video content marketing.

How many videos are watched on Facebook daily?

According to a report published in 2017, Facebook had over 2 billion active users but, coming into 2018 Facebook lost over 50 million users due to the data breach controversy. According to present day statistics, Facebook has over 1 billion daily active users. 80% of the advertisements are in the form of video. 8 out of 10 people prefer watching video content over text content. Apart from YouTube, Facebook can prove to be another effective platform to publish your video content and reach out to maximum audience.

What counts as a video view on Facebook?

The viewer must watch at least 3 seconds of the video if it is to be counted as 1 video view on Facebook. Hence we at Loud mob Media believe that the beginning of your video should be very interesting in order to retain the viewer for the rest of the content. While it is a minimum of 3 seconds on Facebook, YouTube requires a minimum of 30 seconds of engagement to generate 1 view. In both the cases the audio playback doesn’t affect the views. One can watch the video for 3 seconds or 30 seconds with or without audio playback and the video will generate 1 view.

How is video content dominating text content?

Out of 50 searches, 42 lead people to video content. Video content grabs the attention of the audience more than text content. Video content emerges as the clear winner over text content when it comes down to the battle of advertisement engagement. Introduction of new video formats such as 360 degrees vide, Virtual Reality (VR) and Augmented Reality (AR) Live streaming etc have successfully grabbed the attention of the viewers as it offers them a never felt before experience. We at Loud Mob Media use the latest technology when it comes to video content production to give our content an edge over other videos.

Another reason why Video content is proving to be more successful than text content is it influences the audience and increases their buying intent. It is a fact that 70% of the people buy a product or subscribe for a service after watching a video.

Conclusion

After going through the above-mentioned points, we at Loud Mob Media believe that Video Content is the best way to market your company, products or services as it has huge potential and an even bigger conversion rate as compared to text content. While placing video content ahead of text content, we are not totally writing off the importance of text content. Text content can also drive engagement if done in the right way. To know more about Loud Mob Media, you can visit here

About Us

'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'

Contact Us

Loud Mob Media

Email: connect@loudmob.media

Website: https://loudmob.media/

Will blogging be as effective in 2020 as it used to be a couple of years ago? This is probably the most asked question while discussing a new marketing strategy for your brand. The answer to this question is -  Absolutely Yes! As the demand for Content Marketing is at its all-time high, Blogging will prove to be more effective than ever in 2020.

Blogging was very easy way back in 2009/2010 as there was less competition and the search engines weren’t smart enough as they are today. With technological advancement, search engines became smarter and smarter and people realized the power of blogging resulting in high competition. The blogging industry is at its peak as people are opting for a full-time career in blogging. Businesses as well have started to invest heavily in content marketing after realizing the power of blogging and the results that it brings. Although people have shifted their preference to videos, the demand for content still remains high. It’s just another form people started consuming information.

If you are planning to add blogging to your marketing strategy, here are a few facts and trends you must know before you chalk out your strategies.

Impact of blogs:

Blogs are a big part of the internet. Out of 1.3 billion websites on the Internet, 600 million websites have blogs. From people casually surfing the internet, to large scale businesses, blogs affect all the aspects of the demographics on the Internet.

Important Stats -

-Blogs on your website improve your SEO by 434%.

-23% of the total time spent on the Internet is on blogs.   

-77% of Internet users read blogs

-81% of US customers trust and advise the information they get from blogs.

-14% of all bloggers make their living by blogging.

Statistics of Bloggers

Blogs the brainchild of bloggers. It helps the blogger to gain recognition of the global audience. Here are a few interesting stats and numbers of bloggers around the world.

-Around 6.7 million people have their own blogging sites whereas 12 million people use Twitter for blogging.

-Popular blogging sites from the US have 46 million unique visitors every month.

-The average age of a blogger is between 21 and 35 years, majority of them being women.

-The total number of bloggers in the US is expected to reach 31 million in 2020.

-34% of the bloggers have been blogging for less than one year.

-46.8% of bloggers spend less than 5 hours blogging each week whereas 31% of bloggers spend around 40 hours blogging each week.

Blogs Effects on Companies

With content marketing gaining popularity and demand, companies have realised the potential of adding blogs to support their products or services on their websites. Here are a couple of interesting stats

-Blogging is the top strategy of 55% marketeers when it comes to content marketing.

-B2B Marketers use blogs 75% of the time whereas B2C marketers use blogs 61% of the time.

Readers and Blog Posts

A blog is nothing without its readers. Surprisingly, there seems to be a trend as to how people interact or read the blog posts. Below mentioned statistics will help you understand the reading behavior of the readers.

-94% of people who share blog posts share it with an intention of helping other readers.

-43% of readers read the blogs roughly and skim through the post.

-36% of readers like list-based headlines.

-Blogs supported with images have 94% more views.

-70% to 80% of all users ignore paid ads and focus on organic results. 

Blog Facts

With all the above-mentioned stats, it can be said that blogs have a notable imprint on the Web. However, popular blogs share similar traits. Here are a few random and interesting facts about blogs  

-The average length of a top-ranking Google Blog post is between 1140 to 1285 words.

-69.4% of the blogs generate absolutely no income.

-Similarly, 0.6% of the blogs make millions of dollars.

-But 0.6% of all the blogs make over a million dollars.

69% of bloggers only have 1 blog.

-Text-based blogs take first place as the most common blogging format with 63.9% users followed by 26.8% users on video blogs.

Blogging trends to focus on in 2020 

There are various factors that decide whether you are going to be successful with blogging or not. The most important point is to build your brand around your blog. After Google’s EAT (Expertise, Authoritativeness and Trustworthiness) update, it’s quite clear that people only love to read & recommended the content they trust. This is exactly what you want to focus on in 2020. Following are the points that will help you grow your blog as an authority in 2020.

Quality Content

The two most heard words when it comes to Content Marketing or Blogging are Quality Content. What exactly is quality content? How can one make sure that the produced content is high quality? Here are a few points that will help you in understanding what exactly is meant by Quality Content.

-It’s 2020 and it is not necessary to write the longest content. Instead of writing the longest content, focus on writing content that will exactly address the topic. Make sure your content is easy to read and answers all the queries without wasting much time of your readers. It is obvious that you must cover all the important points to explain the topic.

-Do not priorities on Keyword optimization or density much. Instead focus on semantic search terms, Low Search Intensity Keywords and questions around the topic.

-Correct all the grammatical errors. This may not be a ranking factor but definitely impacts the reputation of the writer and harms the quality of the content.        

Fast Loading Websites

Website loading speed is one of the raking factors. Make sure your website loads faster. As people are growing impatient day by day, if your website takes a long time to load, the readers will look for another blog post on the same topic. In that case, your page will lose trust and ranking both at the same time.

 Better Website Structure 

The structure of the website decides the reputation of your website or your brand. As the readers have less time to read or explore, it is necessary to make sure that your website is well structured that provides everything in front for the readers as well as search engines.

Understanding Search Intent

Search Intent or Keyword Intent is one important point that one must understand before you start blogging in 2020. Make sure to understand what is search intent and how exactly one should target keywords.

Improve User Engagement

User engagement is one key factor that decides the relevancy or trustworthiness of that particular page. Incase a reader discovers your page through a search engine and presses the back button quickly after landing on your page, it affects the dwell time. Google Search Brain is smart enough to understand this behavior of the reader and it gets into conclusion that your page doesn’t have relevant information. This will further drop the ranking of your website. So, make sure your blog post includes some interactive content like video, quiz, infographics that will make the reader spend more time on your website.

Understanding Ranking Factors

It is very important to understand the ranking factors and how search engines work if you want to be successful at blogging in 2020. Google is the biggest search engine and if you know how things work for Google, it will be enough to understand how things work for other search engines as well. Every year google updates its algorithms which affect the ranking factors. Hence it becomes very important to stay up to date with the latest updates.

Don’t Ignore Videos

Video content was the most demanding thing in 2019 and will remain in demand in 2020 as well. YouTube emerged as the best alternative to TV as people now spend the majority of their time watching videos rather than reading. This doesn’t mean you should quit writing blogs and start producing videos on YouTube. The intention here is to make the most of the available platform and not ignore it completely. You can easily create text as well as video content for the same topic. 

Conclusion

So, these are a few stats and trends that will guide you in starting your blogging journey. Starting a blog is a child’s play but growing it is a difficult task as it requires tremendous amount of hard work, patience and great knowledge. So, don’t hesitate to invest enough time and have an attitude to learn more. If you have an interest to learn more, then you can build a good career in blogging in 2020.

About Us 

'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'

Contact Us 

Loud Mob Media

Email: connect@loudmob.media

Website: https://loudmob.media/

2020 is here and surely you are wondering what the world of Graphic Design is gonna look like. Graphic Design has undoubtedly been a field of inspiration and deep admiration for many and we really can't wait to see what the year 2020 holds. Here are a few design trends/styles that will boom in the year 2020.

3D depth and Realism –

Thanks to the technological advancement of software capabilities the 3D trend reached its peak in 2019 and will continue to boom in 2020. Get ready to see more 3D graphic compositions paired with other realities such as photos and other 2D objects.   

Monochrome –

In late 2019, we saw a lot of designers using a monochromatic color effect on pictures. The monochrome trend became very popular in 2017 and it seems the trend will mark it’s return in 2020 with an even simplified version. The monochrome filter will be widely used on photos or partial elements in graphic composition.

So Metal –

Using metallic material is going to be “the trend” when it comes to branding and product designs in 2020. There’s a simple rule when it comes to using So Metal - Keep the design minimal. A simple and minimal overall design draws the attention to the metallic effect itself. Designers prefer using gold as it signifies luxury, class, and good taste. Although, the metallic effect can be achieved by using shiny surfaces over matte surfaces in any color.

Typography -  

Another trend that will flourish in 2020 is Typography. Designers are playing with typography figuratively and literally! Typography supported by beautiful flowers, geometric shapes and other creative elements or collectively known as Artistic Typography will certainly stand out in 2020 when combined with Maxi Typography from Design Trends 2019.

Image and text masking –

Although, image and text masking isn’t a new technique, it still looks quite modern in 2020. This technique helps in achieving a mysterious and minimalistic look as it leaves a big portion of the image behind unrevealed. Designers will continue to create compositions with image and text masking along with Maxi Typography in order to achieve the desired effect.

Line art –

 The trend that began in 2018 and flourished in 2019 will now evolve into fully illustrated and animated line art patterns and designs in 2020. A schematic, simplified illustration style, Line Art will be used for conveying concepts and ideas as it looks clean, elegant, and unobtrusive. It can be said that Line art will be one of the preferred decoration styles in graphic design trends 2020.

Doodling –

Started as a fun trend in the world of illustration, Doodling quickly became a hit that we see it on designs all over the web. This style helps in achieving a more informal, personalized, handcrafted, and overall fun feeling of the composition. Designers are combining real-life photos and are replacing parts of the photos with simple illustrations. This is one innovative trend that we will be seeing in 2020.

 Simplified illustrations –

Similar to Image and Text masking, using illustrations in graphic design is nothing new. Illustrations are often incorporated in designs to convey concepts and ideas and communicate messages better. This design style enables the designer to focus more on the message the design conveys than the art used in the design. Simple Illustrations will be a top choice when it comes to design trends in 2020.

Isometric Illustration –

In 2020, 3D is everything. The Capability to illustrate 3-Dimensional object on a 2D surface makes Isometric Illustrations a Design Trend to watch out for in 2020. This style will be mostly used when it comes to web design, presentation design and infographic design.

Earthy colors –

The list of Trending Design Styles cannot be completed without having a Vintage Style. Inspired by the 50’s design style, designers are using earthy color nuances along with hand drawn ink illustrations. You can find this design style used while creating brand identity, package design, typography and lettering. It seems it’s gonna be a blast from the past in 2020.

About Loud Mob Media 

'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'

Contact Us 

Loud Mob Media

Email: connect@loudmob.media

Website: https://loudmob.media/

Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of more brands using them as part of their digital marketing strategies.

While this is great for those who produce videos, it also shows that soon you will have more competition in this area than ever before. Just as the increased use of email as a marketing channel is making it harder to be seen in crowded inboxes, as well as be viewed as useful to customers, marketers will likely struggle to get engagement from videos as the industry becomes saturated.

This means it is vital that marketers stay ahead of the competition in order to deliver the next big video type at the right time. Ensuring you use the latest techniques or focus on the right areas can help you continue to see returns from your video content. 

Personalized videos

Personalization is a huge buzzword right now and is something that marketers not only need to take seriously but also need to get right. Not only do 72% of consumers say they will now only engage with marketing messages that are personalized, 60% of marketers consider personalization to be a key strategy for improving the quality of their leads. 

Beyond these statistics, personalization across marketing allows you to build a relationship with your audience by providing them with experiences that are tailored to them. This helps you to stand out from the crowd, giving consumers a reason to purchase and addressing their requirements and pain points.

On top of this, 48% of consumers say that they want videos to reflect the products/services they're interested in when it comes to informing their decision making. Interestingly, a further 43% said they want videos to be interactive in order to allow them to decide what information they want to view and when, which could be the next step to video personalization. 

As we’re seeing across marketing as a whole, the one-size-fits-all approach is no longer delivering. A data-first approach can ensure you’re targeting the right audience with the right messaging at the right time in order to increase engagement and conversion. This is why this approach is going to be applied more to video marketing in 2020.

Long-form videos

We’ve all heard repeatedly that the human attention span is shrinking and is now shorter than that of a goldfish – even though a study disproved this fact a few years ago. This has resulted in many marketers falling back on short-form videos in a bid to inspire greater engagement, but this looks set to change in 2020.

While there’s no denying that shorter videos are easy to consume, especially on the go and via social media, they fail to allow brands to form the emotional connection that makes them memorable to consumers.

In 2017, around 80% of videos were under five minutes in length, however, these short videos tended to drive less than a third of overall engagement in video content. In comparison, videos that were 15 minutes or longer resulted in 50% of audience engagement.

These statistics combined with the fact that the average user will spend 88% more time on a website with video content goes to show that long-form videos can help keep people interested in your message and your brand. Long-form videos enable you to tell a story that can make you memorable, as well as help educate your audience – whether about your products or your brand values.

360-degree videos

Smart devices and VR headsets, such as the Oculus Rift, are making 360-degree videos a lot more accessible. As a result, people are more likely to view a 360-degree video than the same video in a traditional format, with Magnifyre finding that 29% more people opt for the 360-degree option.

This form of video also drives a 7% higher purchase intent while simultaneously helping brands stand out from the crowd, as they result in a 12% increase in the belief that the brand is telling a unique story. This means that 360-degree videos can help deliver greater ROI than traditional video formats while also increasing brand awareness and engagement.

One brand that saw great results from a 360-degree video was Kit Kat, which used the format to showcase its matcha chocolate bar. The YouTube campaign resulted in a completion rate that was more than double the average on the video platform. It also managed to deliver an impressive 35% increase in consideration and a 100% rise in ad recall.

It’s no wonder then that 360-degree videos are bound to become a more popular option in 2020. Brands are more likely to embrace the immersive experience they offer in a bid to tell stories and gain engagement.

Considering the fact that video is a powerful content type when it comes to encouraging certain behaviours in your audience, it’s surprising that many marketers are still viewing it as a “nice-to-have” tool rather than a necessity. This means that many strategies are failing to make videos work as hard as they could be. This is why in 2020 brands are more likely to start integrating video across their entire marketing funnels.

As videos are such a hardworking form of content, using them at different stages of your marketing funnel and across different channels can help make the customer journey smoother and shorter.

From videos that explain brand values to those that provide more details on products or services, people prefer to watch videos where possible, with 72% of people preferring to learn about a company via video rather than text.

Videos at the brand awareness stage can help drive people to your website, with 53% of consumers engaging with a brand after viewing one of their videos on social media. They are also beneficial through the nurturing stage, especially within emails, as they can help to increase the click-through rate by up to 300%.

Videos can serve as an interesting and highly engaging way of addressing pain points, providing customer support and helping leads convert to customers, so it’s no wonder that the next year will see them popping up through brands’ marketing funnels.

Videos offer consumers content that can be quickly and easily digested across a high number of channels. From B2C and B2B perspectives, they are effective at answering questions, giving information and creating relationships, making them a must-have for your digital marketing strategy.

However, it is no longer enough to simply create a short video for social media, you need to ensure you’re using videos across your marketing funnel, as well as making use of the latest video formats and techniques in order to remain competitive.

Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option.

Questions have been raised about the actual viability of video content following revelations of problems with Facebook's video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. But for one, the reported errors don't relate to overall video viewing stats, which remain strong, and second, Facebook isn't the only platform reporting higher video consumption and engagement numbers:

For example:

• Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement
• LinkedIn users are 20x more likely to share a video on the platform than any other type of post
• Pinterest users are 6x more likely to make a purchase after viewing brand video content on the platform
• Video generates more engagement than any other content type on Instagram

Done right, video content can drive greater response than other social content types. But 'done right' is the key element.

Video has revolutionised the way we consume content because it delivers information in a much more interactive, visual, and entertaining way. Additionally, video is a natural storytelling medium, making it an effective method of persuasion, which in turn makes advertising more compelling.

Millennials' favorite form of content to consume is video. According to a Hubspot study, 96% of consumers between the ages of 18-34 watch videos several times throughout the week, and 75% of millennials watch at least one daily video.

About Us

'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'

Contact Us

Loud Mob Media

Email: connect@loudmob.media

Website: https://loudmob.media/

It’s 2020, a new year, a new decade. The new decade will see substantial changes especially when it comes to Brand Marketing Strategies. Here are 10 early market predictions based on top trends and expectations that were trending in the later part of 2019.

Podcasts will take over blog posts

A large number of companies can already be seen investing heavily in podcasts as they are bringing fantastic returns. We expect this trend to grow massively in 2020. It wouldn’t come as a surprise if companies treat podcasts as their primary investment in Content Marketing. Podcasts have certain advantages when compared to blog posts. They are as follows -

-Podcasts can be produced faster than blog posts

-Podcasts are easy to process into different media formats

-Podcasts are very scalable

-The podcast market isn’t oversaturated (yet)

Top brands to cut their advertising spend

We believe that digital advertising for brand building is not effective despite spending millions of dollars in the process. Some of the top brands have already realised that and have cut down their budget. Don’t be surprised if the majority of the top brands cutshort their marketing budgets. Companies would rather invest in influencer marketing, below the line advertising and most importantly creative content.

The costs of direct-response advertising will go up 

Today, the digital advertising platforms are dominated by Facebook and Google as they are controlling almost all the go to platforms for media consumption and content discovery. Both Facebook and Google have worked smartly and taking over the marketing funnel which makes sure that the only way to reach your audiences on their platforms is by advertising.

If you look at Facebook’s and Google’s business model through a simple economic lens, you can notice an inverse relation between demand and supply. When supply goes down and demand goes up, prices increase. This will come as an unpleasant shock for the companies who have built their strategies around optimizing ad spend on Google and Facebook.

We’ll see a rise of the digitally native CMO

The CMO’s (Chief Marketing Officers) at some of the major brands around the world got their starts with traditional offline advertising and marketing but, these strategies won’t make the cut in 2020. The CMO’s have to understand the success of their brand depends on Search Engine Optimization and creative storytelling than the allocation of media spend. We predict that the major brands will soon replace their CMOs and hire new CMOs who have started out in the digital world as they are the ones who understand how things work in this digital era.

New Social Media Channels will emerge 

Facebook and Google’s new policy forces the marketers to run paid ads in order to reach their audience. As a consequence, the majority of the brands will take a stand against these two giants and will look for new acquisition channels. This may be hard to come by, but could see new social media channels emerging.

The influencer marketing bubble is going to burst 

Not every brand can hire Kardashians or Jenners when it comes to influencer marketing as the cost of the collaboration is way too high. Apart from the clothing and make-up industries, there’s no concrete evidence that customers buy products because internet celebs share it on their instagram. The prices of collabs can’t keep on rising. The budgets are eventually going to go elsewhere. No doubt that the brands will continue to engage with influencers but the engagement will be tilted more towards content collaborations than simple paid promotions.

IGTV will receive early retirement 

As opposed to Instagram Stories, IGTV didn’t enjoy much success ever since it came into existence. IGTV isn’t snackable enough and has failed to find its place alongside YouTube for longer form content consumption. We can predict that Facebook will take down Instagram TV and reconsider their long form video offering.

Facebook Messenger will grow as an advertising platform

Messenger ads have been there for quite some time now but they haven’t performed as per expectations. With more and more conversations about brands and products happening on messaging platforms like Messenger and What’sApp controlled by Facebook, it won’t be long before a more sophisticated advertising offering is added to these platforms. This offering will provide businesses a better way of being at the right place at the right time. We can expect to see this new offering emerge in 2020.  

A rise in the number of niche subscription media products

2019 was a great year for niche marketing. With a number of services offering a way for the consumers to donate small amounts to get content from their favorite journalists, content creators and reporters. Money is flooding back into the media industry in a very fragmented way. With publishers narrowing that focus to very specific subcultures and communities, providing regularly creative and commentary to appeal to small audiences, we can predict that this trend will take off in 2020 right from where it left in 2019.

Email marketing will see a resurgence

The most simple yet effective feature of emails is if you have someone’s email address, you can directly send things to them absolutely free of cost. This fact is a safeguard against all fluctuations in search and social media, which we think will start to hold even more value in an increasingly turbulent marketing environment. The challenge that lies before companies is to diligently treat email marketing as a brand channel as much as an acquisition channel. Thinking of email as a way only to nurture and convert customers will mean you lose out on its full potential as a means of communicating with non-customer advocates who are an essential part of word-of-mouth distribution.

What do you think of these predictions? Anything you’d like to disagree upon or think we missed out on any other factors? Let us know.

About Us 

'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'

Contact Us

Loud Mob Media

Email: connect@loudmob.media

Website: https://loudmob.media/

Five years from you will find the content of this article in a form of a video. The Digital marketing industry is introduced to new technology or advancement with every passing day. As per the recent advancement creating video content is very important as video content strategies will overshadow the text content in the future. In order to understand the benefits of Video Content Marketing, one first needs to know all the answers to the following questions. What is Video Engagement? Video engagement is a wide concept and depends upon various factors such as the length of the video, genre, structure of the video etc. Video engagement is considered as the primary factor that determines the amount of data that a viewer will retain after watching the video. In simple terms it can be said that the viewers are coming to your website/channel and enjoying the video without turning out in the middle of the video. Hence we can say higher the engagement rate of the video, higher the effectiveness of the video. Image result for video engagement How many videos are watched every day? YouTube is the largest video viewing platform with over 1.3 billion users across the globe. Every minute, 300 hours of videos are being uploaded on YouTube. Nearly 5 billion videos are being watched on YouTube on a daily basis which sums up to 3.2 billion hours of videos every month. This is because YouTube gets around 30 million new users every day. It is reported that every 8 out of 10 video searches are made by people lying in the age group of 18-49 years. It is predicted that in the coming years Video Content will take over text content completely and half the users will be dependent upon video content. This shift in preference will not just affect the text content but will also take a hit on the paid Television service. top social media site What per cent of Google searches are made on a mobile device? Over 3.2 billion searches are made on Google every day. 62% of the search results in video content. People rely more on video content as compared to text content. 92% of the Google searches made from a mobile device watch the videos and share it as well. The most active and most observed group of people fall under the age group of 18-24 years followed by who come under the age bracket of 25-34 years. These two age groups are the most active video viewers. YouTube users age group How many advertisements does a person see in a day? According to a report in 2007, a person was exposed to 5000 advertisements on a daily basis. However as per a recent study an average American watches around 4000 to 10000 advertisements daily. With every passing the number of people watching the advertisements is increasing. It is estimated that there will come a time where people will ignore all the process of advertising and all the brands unless the person has a personal interest. All those brands involved in advertising face various challenges every day namely being consistent in marketing, giving the best customer experience, staying a foot ahead from all the competitors and keeping the business at top. Overcoming all these challenges will hand in a great opportunity to refine the brand and advertise which will help one in obtaining vast market space What Per Cent of Internet traffic is Video Content? 84% of the Google and Bing searches land on results containing video content. According to Cisco, 64% of Google and Bing searches landed on video content and in 2018 the number increased to 84%. This rise indicates that the viewers are not just looking for videos but are also focusing on the content and the quality of the video. How many videos are watched on YouTube daily? As we saw earlier YouTube has over 1.3 billion subscribers and 30 million daily users. Over 300 hours of videos are uploaded on YouTube daily. YouTube users are watching 3.2 million hours of videos every month. Around 10000 videos on YouTube have crossed the 1 billion mark of views and likes. We at Loud Mob Media believe that YouTube will prove to be a very effective platform for video content marketing. How many videos are watched on Facebook daily? According to a report published in 2017, Facebook had over 2 billion active users but, coming into 2018 Facebook lost over 50 million users due to the data breach controversy. According to present day statistics, Facebook has over 1 billion daily active users. 80% of the advertisements are in the form of video. 8 out of 10 people prefer watching video content over text content. Apart from YouTube, Facebook can prove to be another effective platform to publish your video content and reach out to maximum audience. What counts as a video view on Facebook? The viewer must watch at least 3 seconds of the video if it is to be counted as 1 video view on Facebook. Hence we at Loud mob Media believe that the beginning of your video should be very interesting in order to retain the viewer for the rest of the content. While it is a minimum of 3 seconds on Facebook, YouTube requires a minimum of 30 seconds of engagement to generate 1 view. In both the cases the audio playback doesn’t affect the views. One can watch the video for 3 seconds or 30 seconds with or without audio playback and the video will generate 1 view. How is video content dominating text content? Out of 50 searches, 42 lead people to video content. Video content grabs the attention of the audience more than text content. Video content emerges as the clear winner over text content when it comes down to the battle of advertisement engagement. Introduction of new video formats such as 360 degrees vide, Virtual Reality (VR) and Augmented Reality (AR) Live streaming etc have successfully grabbed the attention of the viewers as it offers them a never felt before experience. We at Loud Mob Media use the latest technology when it comes to video content production to give our content an edge over other videos. Another reason why Video content is proving to be more successful than text content is it influences the audience and increases their buying intent. It is a fact that 70% of the people buy a product or subscribe for a service after watching a video. Conclusion After going through the above-mentioned points, we at Loud Mob Media believe that Video Content is the best way to market your company, products or services as it has huge potential and an even bigger conversion rate as compared to text content. While placing video content ahead of text content, we are not totally writing off the importance of text content. Text content can also drive engagement if done in the right way. To know more about Loud Mob Media, you can visit here About Us 'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.' Contact Us Loud Mob Media c - 34, N Main Rd, Liberty Phase 2, Ragvilas Society, Koregaon Park, Pune, Maharashtra 411001 Email: connect@loudmob.media Website: https://loudmob.media/

About Us 

 

'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'

 

Contact Us 

 

Loud Mob Media

c - 34, N Main Rd,

Liberty Phase 2,

Ragvilas Society,

Koregaon Park, Pune,

Maharashtra 411001

Email: connect@loudmob.media

Website: https://loudmob.media

It’s 2020, a new year, a new decade. The new decade will see substantial changes especially when it comes to Brand Marketing Strategies. Here are 10 early market predictions based on top trends and expectations that were trending in the later part of 2019.

 

Podcasts will take over blog posts

 

A large number of companies can already be seen investing heavily in podcasts as they are bringing fantastic returns. We expect this trend to grow massively in 2020. It wouldn’t come as a surprise if companies treat podcasts as their primary investment in Content Marketing. Podcasts have certain advantages when compared to blog posts. They are as follows -

 

-Podcasts can be produced faster than blog posts

-Podcasts are easy to process into different media formats

-Podcasts are very scalable

-The podcast market isn’t oversaturated (yet)

 

Top brands to cut their advertising spend

 

We believe that digital advertising for brand building is not effective despite spending millions of dollars in the process. Some of the top brands have already realised that and have cut down their budget. Don’t be surprised if the majority of the top brands cutshort their marketing budgets. Companies would rather invest in influencer marketing, below the line advertising and most importantly creative content.

 

The costs of direct-response advertising will go up 

 

Today, the digital advertising platforms are dominated by Facebook and Google as they are controlling almost all the go to platforms for media consumption and content discovery. Both Facebook and Google have worked smartly and taking over the marketing funnel which makes sure that the only way to reach your audiences on their platforms is by advertising.

 

If you look at Facebook’s and Google’s business model through a simple economic lens, you can notice an inverse relation between demand and supply. When supply goes down and demand goes up, prices increase. This will come as an unpleasant shock for the companies who have built their strategies around optimizing ad spend on Google and Facebook.

 

We’ll see a rise of the digitally native CMO

 

The CMO’s (Chief Marketing Officers) at some of the major brands around the world got their starts with traditional offline advertising and marketing but, these strategies won’t make the cut in 2020. The CMO’s have to understand the success of their brand depends on Search Engine Optimization and creative storytelling than the allocation of media spend. We predict that the major brands will soon replace their CMOs and hire new CMOs who have started out in the digital world as they are the ones who understand how things work in this digital era.

 

New Social Media Channels will emerge 

 

Facebook and Google’s new policy forces the marketers to run paid ads in order to reach their audience. As a consequence, the majority of the brands will take a stand against these two giants and will look for new acquisition channels. This may be hard to come by, but could see new social media channels emerging.

 

The influencer marketing bubble is going to burst 

 

Not every brand can hire Kardashians or Jenners when it comes to influencer marketing as the cost of the collaboration is way too high. Apart from the clothing and make-up industries, there’s no concrete evidence that customers buy products because internet celebs share it on their instagram. The prices of collabs can’t keep on rising. The budgets are eventually going to go elsewhere. No doubt that the brands will continue to engage with influencers but the engagement will be tilted more towards content collaborations than simple paid promotions.

 

IGTV will receive early retirement 

 

As opposed to Instagram Stories, IGTV didn’t enjoy much success ever since it came into existence. IGTV isn’t snackable enough and has failed to find its place alongside YouTube for longer form content consumption. We can predict that Facebook will take down Instagram TV and reconsider their long form video offering.

 

Facebook Messenger will grow as an advertising platform

 

Messenger ads have been there for quite some time now but they haven’t performed as per expectations. With more and more conversations about brands and products happening on messaging platforms like Messenger and What’sApp controlled by Facebook, it won’t be long before a more sophisticated advertising offering is added to these platforms. This offering will provide businesses a better way of being at the right place at the right time. We can expect to see this new offering emerge in 2020.

 

A rise in the number of niche subscription media products

 

2019 was a great year for niche marketing. With a number of services offering a way for the consumers to donate small amounts to get content from their favorite journalists, content creators and reporters. Money is flooding back into the media industry in a very fragmented way. With publishers narrowing that focus to very specific subcultures and communities, providing regularly creative and commentary to appeal to small audiences, we can predict that this trend will take off in 2020 right from where it left in 2019.

 

Email marketing will see a resurgence

 

The most simple yet effective feature of emails is if you have someone’s email address, you can directly send things to them absolutely free of cost. This fact is a safeguard against all fluctuations in search and social media, which we think will start to hold even more value in an increasingly turbulent marketing environment. The challenge that lies before companies is to diligently treat email marketing as a brand channel as much as an acquisition channel. Thinking of email as a way only to nurture and convert customers will mean you lose out on its full potential as a means of communicating with non-customer advocates who are an essential part of word-of-mouth distribution.

What do you think of these predictions? Anything you’d like to disagree upon or think we missed out on any other factors? Let us know.

 

About Us 

 

'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry. Bridging creativity and technology with human emotions, we create experiences that attract attention and generate meaningful conversations and acquire fans.'

 

Contact Us 

 

Loud Mob Media

c - 34, N Main Rd,

Liberty Phase 2,

Ragvilas Society,

Koregaon Park, Pune,

Maharashtra 411001

Email: connect@loudmob.media

Website: https://loudmob.media/

 

-by 2023 the market would generate upto 65 billion in revenue and facial recognition would alone -Scre from 3.36 to 9.6 billion

-Screens have taken over 90% of marketing

-That’s not to say online marketing isn’t useful, because it’s clearly valuable, but the best marketing efforts are a balanced marriage between online and offline channels. Not one, both.

 -Analytical technology, however, is now reaching levels of accuracy well above 80 per cent

 -improvements in video analysis technology means clients can expect to get hit rates of 80 per cent or higher against their watch lists.

 -Only about 22% of businesses are satisfied with their conversion rates.

-Using videos on landing pages will increase conversions by 86%.

 -Retargeting makes it 70% likelier to convert previous visitors into paying customers.

Retargeting can result in a 147% increase in average conversion rates.

Retargeting can increase your branded search results by over 500%.

-70% of consumers want to learn about products through content as opposed to traditional ad methods.

 -64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month.

 - 64% of online shoppers say that a video on social media helped them make their decision.

 -Content marketing gets three times more leads than paid search advertising.

 -A personalized email message will increase transaction rates up to six times compared to a generic message.

Why use tech in marketing? How is this tech important?

The challenge we face as an industry is shifting the focus from our brand to putting the customer at the center of our strategy, and committing to measuring our marketing based on the true value our customers have on our business. And using Technology gives us benefits like

-increased security and better reaching advts

-easy to deploy and implement

-there is no physical interaction required at the users end

-if you’re not evoking any emotions in your audience you’re making it harder for them to purchase from you

-people like to be the center of attraction and this is exactly what the tech does including interaction

-customizing experiences according to a real time environment.

  What is loud cam?

Loud cam is a technology that we have developed to step up your marketing and advertising game.

It is a Smart Display which can tell you a lot more about your audience with in-depth analysis and reports. Loud cam looks at the audience and can tell the age, gender, emotion, and many other attributes of the person looking at the screen.

With mood/emotional recognition you can optimize ad delivery and understand how your customer feels. Attention analysis helps understand what motivates your user and do proper study of your advertisements

Why you need LOUD CAM

 we’ll see a true digital transformation and improve the way we interact with our customers to deliver them a better, more personalized experience in this new age of assistance or they lose interest

-interaction leaves a mark in the mind

- Shift from 4P’s to 4E’s

-people are enticed by tech and are using more and more social media

Conventional and unconventional ways

- Conventional is when we use non digital mediums. Its been around for long. Its become outdated.

-unconventional- people remember, its mostly digital, recent and new, gets a reaction

-20% of people will read the text on a page, but 80% of people will watch a video. So if you’re reading this, you’re in the minority.

-78% of marketers believe that custom content is where the industry is headed.

Evolution of Marketing

 

Duration	Mode
Early 1900’s	Magazines, Posters, Billboards
Mid 1900’s	Radio, TV, Telephone
Late 1900’s	Screens, Smart phones, Smart devices

 

 

Instagram is emerging as the favourite social media platform not only amongst the youth but also amongst small scale businesses. The audience have shifted their preference from facebook to instagram very swiftly. With instagram introducing new features such as stories, IGTV, preferences, highlights, it is winning hearts all over. Apart from being just a photo and video sharing app, Instagram is also emerging as a platform mostly for small scale businesses, graphic designers and influencers.

Individuals or firms can use Instagram as a platform to sell their products or even showcase their talents and transform themselves into a well established brand. While on your path of establishing yourself as brand there can be multiple barriers causing delays on your success stories. One of the most frustrating challenge people come across on Instagram is gaining a huge number of followers. You can’t just gain a few million followers overnight unless you are Cristiano Ronaldo or Kim Kardashian.  A normal person will obviously struggle to gain more followers as compared to the celebrities out there.

Gaining followers is directly proportional not only to your popularity but also to the quality of the content you upload. People out there are still following the “Go with the trend” policy to keep up with the current market standards. Imagine the same meme appearing on your feed several times. After a point you are going to get irritated and you won’t even be interested in knowing which are the pages that have posted the meme or who is the artist designing the meme. But at the same time if you come across a really unique content that just stands out from the crowd, it has a better chance of being noticed, being appreciated, being shared and ultimately getting a like and a follow back. This is where your creativity and uniqueness plays an important role in gaining likes and followers.

Another mistake Instagrammers commit is random posting of photos or videos which has no correlation to the post preceding it or succeeding it. It becomes very important to carefully plan the next set of posts. Planning the upcoming set of posts and uploading them accordingly will make your profile look neat, clean and organised. Since Instagram works on the “rule of 3” you can play around the instagram aesthetics and design your profile in a more effective way. Check out these instagram profiles to understand how you can play with the Instagram aesthetics.

(https://www.instagram.com/loudmob.media/ )    

 Apart from working hard on the quality of content and designing your profile, there is another practice that will help you gain real and genuine followers. The explore tab on instagram does more than showing photos and videos based on the accounts or content you like and follow. Now this practice requires a lot of patience and hard work but again you won’t gain a few million followers overnight unless you are Cristiano Ronaldo or Kim Kardashian.

This method is similar to the one you use for making friends in real life. You go to a place you like, see a few people there. The next thing you do is you walk up to them and start a conversation. This is how you make friends. You have to follow exactly the same process but this time on Instagram. Click on the explore tab on Instagram and type the name of the place for example ‘Pune’ then click on places. It will show you all the pictures taken at the venue. Simply like the images and drop a relevant comment on the pictures. Make sure that the comments you drop on these pictures are relevant to what the person actually wants to tell through this picture. For example if you see someone having a meal at a restaurant which you know, you can drop a comment saying “The food is nice here” or “Nice place to hangout”

By performing this practice, the chances of that person reverting and coming on to your profile really goes up and. You can start with liking and commenting on 10 pictures a day in your free time and gradually increase the number of photos you like and comment on. This process will surely take a lot of time for you to gain enough followers but again nothing comes easy. Apart from this, you can obviously use relevant and lots of hash tags and by lots we mean not more than 30 hash tags on your photos, tag relevant accounts with superior following and this will bring back likes and followers to your account.    

A platform like Instagram can work wonders for small scale businesses, graphic designers or influencers only if one makes the optimum use of this great free to access social media platform. Remember, good things take time to occur. Sometimes a few hours, a few days, a few months or maybe even a few years. Do not ever lose patience and quit midway. You never know you can become the next big thing in this online world.

Thank you!

Om Pandya

The world is witnessing a lot of social media sensations and Instagram has played a crucial role in their success story. According to a recent survey, Instagram has nearly 100 million active users worldwide. Hence it is easy to say that Instagram has become the most liked and most used social media platform over the years. This is a result of the cost of Internet and the smart phones have gone down substantially over the years. The fall in price encouraged more and more users to experience the app.   

 

 

Instagram can work wonders for you if utilised to its utmost potential. Here’s how you can be the next sensation on Instagram.

 

• Create High Quality Content.

Creating High Quality content is the first chapter of your story of becoming a huge success on Instagram. Make sure your content is superior, eye-catchy and engaging. Creating high quality content will in turn bring followers to your profile.

 

• Engage your audience.

Keeping your audience engaged is the most important thing that you should keep a note of. In order to keep your audience engaged, simply reply to the comments that you receive on your posts or answer the queries from your inbox. Another way of keeping your audience engaged is create engaging posts where you ask them to react on the posts. This makes your audience feel valued and ensures they don’t unfollow you.  

 

• Consistency.

In order to be successful on Instagram, consistency is the key. Make sure you follow a standard method of posting which includes the layout of the preceding and ascending posts, captions, colour scheme, etc. portray a beautiful story through your Instagram profile   Transform your profile into a brand and follow the brand language. 

•     Automate your posts.

In order to gain maximum traction on your content, it is necessary to understand what is the best time to make the post? The insights option on your profile provides you the complete data. If it is not possible for you to upload the posts at that particular time, you can use Instagram scheduling tools such as Onlypult or buffer. This enables you to schedule your posts for the future in advance.

                   

 

• Influencer Marketing.

Influencer marketing is a big trend adopted by many multinational giants as well as small scale businesses. In this type of marketing, companies look for profiles suitable for promoting their products with decent number of followers. These companies then get in touch with such accounts and send them the products which they need to promote. The Influencers (person that the company connects with) in turn post the pictures where they are wearing or using the products and, in the caption, urge their followers to use the products. The company pays such influencers a good amount of money for promoting their products or services. Imagine getting paid for posting a picture of yourself wearing Nike cap or a Pair of Puma shoes.

 

If you are new to Instagram, after reading this, you should have a fair idea of how Instagram can work wonders for you or your business. It is ok to struggle at the start but that’s expected. Once you start implementing the ideas covered in this article, you’ll develop a great sense of what works and what doesn’t for your profile. Create high-quality content. Engage your audience. Reach out to influencers, create Instagram ads, and run a few contests. All of these activities can help you build a better Instagram presence. 

To know more about Instagram marketing you can visit http://www.loudmob.media/

and

check out this Instagram profile https://www.instagram.com/loudmob.media/

 

We all live in a world largely dominated by technology and generally use a typical language to highlight a special meaning in every content we post online. One of the widely used signs and a common denominator between all social media channels is the hashtag and it is a very powerful symbol when used right.

 

In SMM (Social Media Marketing) hashtags are used to attract more individual users to a discussion. For example, if in Twitter a hashtag is very popular, it appears in the trending topics. It can help people find you, help you connect with like-minded businesses and streamline your social media marketing. The hashtag is a way to keep your social media content categorized, making it easier for users to cut through the clutter and reach the content they’re most interested in. Hence, hashtags are also proven to increase engagement.

 

They are used to make your posts found by those who are searching for that hashtag or a particular keyword. For example, #internetmarketing. You’ll also be visible to those who don’t currently follow you, opening the door for more followers. But how to use hashtags properly in SMM to get the most out of the well-renowned pound sign? Let’s explore some brilliant ways of using the hashtag to catapult your Internet Marketing.

 

Drive Engagement

 

One of the best ways to get the most out of hashtags is to drive engagement. This works by using hashtags that connect with your audience, either through current events or trends. Find what’s popular and if it matches your brand language, start building posts around the trending hashtag. If it is relatable to the audience, they are more likely to share your content.  

 

Using hashtags not only drives engagement with your current followers, but it also exposes you to other people who don’t currently follow you. You’ll be seen by their followers and the followers of anyone else who shares your content. When done well, a single post with a powerful hashtag can cause a ripple effect and make your post go viral.

 

You can also create a unique hashtag that connects with your brand campaign or ideology to get the most out of your marketing efforts. This tactic is called User Generated Content (UGC) and it works by having social media users promote your brand for you by sharing your hashtag in their posts. One great example of this is the Ola campaign with the hashtag #PeeKeMatChala. The objective of the campaign was to convey a social message and leverage it to get more conversions. The campaign, as it literally means, persuaded the audience not to drink and drive, and book an Ola cab instead. 

 

Use Trending Hashtags

 

A trending hashtag is a hashtag that is already very popular and has gained a lot of traction. When you use a hashtag that’s already trending, you’re already a step ahead. If you see an opportunity to use a hashtag that’s trending for your business, if it’s relevant, it can be exactly what you need to get that increased visibility. Regardless of how popular a topic is, if it doesn’t resonate with your business it won’t do well for you. Keep an eye out for trends that fit your niche and brand language. When using trending hashtags, it’s important to keep updated because trends are always changing.

 

Narrate a Story

Narrate your story and keep them wanting more. Hashtags will help you get your story in front of a wider audience. Storytelling is an important aspect of marketing as it helps you connect with your audience and shows them a more human side of your brand. It is essential to be humane and interactive with your audience as this is what generates brand loyalty.  If they feel like they know you, they’re more likely to keep coming back to see what you have to say or offer.

 

Social media is an ideal platform for telling stories. You can use hashtags to promote inspiring stories by creating a hashtag related to the topic and ask the audience to use that particular hashtag every time they post a story related to that topic. This will make it easy for you to organize your social campaign and will also keep the stories in order to keep track. One brilliant example of this was the #BreakTheBias campaign organized by Titan Raga which highlighted the issue of gender bias at work.

 

When you share your story, think about the emotional quotient and the connection you want to make with the audience. If you produce unique content while nurturing a real connection, you have a successful social campaign in the making.

 

Target Your Audience

The more specific and detailed your hashtags, the better. To attract the audience you need to do some research on your target audience and figure out what they’re exactly searching for. Once you know that, you can use targeted hashtags that you know your audience will see and is more likely to interact with. You can also keep a check on what your competitors are doing. Hashtags will give you insight into who they’re targeting so you can do the same and before they can and in a better way. To attract the audience you’re looking to target, you'll need to make your hashtags as specific as possible. If it’s too broad and vague, it will get lost in the sea of other hashtags.

 

Run a Contest on Social Media

 

Running a contest on your social media handles can help you grow a larger following on social media. A contest with a simple incentive will get people involved and lure and encourage them to share your post in front of their audience.  To make this work you’ll have to create a specific hashtag for your business and ask your audience to share it in exchange for a chance to win a prize. You can use additional hashtags to target the groups who are genuinely interested in your brand and are more likely to not only share your content but to stick around after the contest is over and turn into potential customers. Promote your hashtag across all your social media channels coupled with email marketing efforts. Make it fun, and relevant to you.  

 

Hashtag Marketing Dos and Don’t’s

• When using hashtags for marketing purposes and to promote your brand,  there are some key points to remember :
• Do follow trending topics
• Don’t repeat hashtags in a single post as it will have no added effect and will just make your post unreadable.
• Don’t use hard to read hashtags. Use easy and relatable hashtags to connect with the masses.
• Make a list of hashtags which match your brand language so that you can keep mixing it up and don’t look monotonous with hashtags.

 

Always remember that social media is a platform which is meant to be interactive and conversational. You don’t want to talk at your audience, but to your audience and encourage them to talk back to you. Using  hashtags will help you connect with a broader audience  and will help you create a loyal consumer base.